https://pedropaes.com.br Pedro Paes Copywriter Wed, 13 May 2026 13:59:17 +0000 https://pedropaes.com.br en https://pedropaes.com.br/RSBC Wed, 13 May 2026 13:59:17 +0000 Pedro Paes Copywriter https://pedropaes.com.br/RSBC Real Society for Blind Children The bedtime story you read becomes a free audiobook, making literacy accessible to blind children. https://pedropaes.com.br/Eisenbahn-Unfiltered Wed, 22 Jun 2022 18:44:33 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Eisenbahn-Unfiltered EISENBAHN UNFILTERED&nbsp; Eisenbahn Unfiltered is a beer that brings a new ritual: flip the can before drinking. This is the detail that makes all the diference in flavor. <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/95dd524189324c98c80b9d3c7fd8fdfb235aebc304d16854f21a4945ae2a4810/FTP---Banda-low.gif" data-mid="149554408" border="0" src="https://freight.cargo.site/w/360/i/95dd524189324c98c80b9d3c7fd8fdfb235aebc304d16854f21a4945ae2a4810/FTP---Banda-low.gif" /> <img width="270" height="480" width_o="270" height_o="480" data-src="https://freight.cargo.site/t/original/i/f54511ac35afde948d174394f8e86ff332c6c95b8640ba373d4f71559d84979b/FTP---Festa-low.gif" data-mid="149456443" border="0" src="https://freight.cargo.site/w/270/i/f54511ac35afde948d174394f8e86ff332c6c95b8640ba373d4f71559d84979b/FTP---Festa-low.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/d731ec7088a02772e52fb210fcc0affd43aa1d23222f9e2b2f75c56edf205d79/FTP---Table-low.gif" data-mid="149456994" border="0" src="https://freight.cargo.site/w/360/i/d731ec7088a02772e52fb210fcc0affd43aa1d23222f9e2b2f75c56edf205d79/FTP---Table-low.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/689878403955a53963dc3c28ee27cc6f6686c24a5410af5a8a6dcf6a551c1251/Web_Unfiltered_Challenge_Noodles_10s_23FPS_9x16-low-2.gif" data-mid="149457141" border="0" src="https://freight.cargo.site/w/360/i/689878403955a53963dc3c28ee27cc6f6686c24a5410af5a8a6dcf6a551c1251/Web_Unfiltered_Challenge_Noodles_10s_23FPS_9x16-low-2.gif" /> <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/ccf623ea99b70e1e254a79c03dc7f95f57e370250da3df98d25ed8fdbe35fb10/Web_Unfiltered_Challenge_Hamburguer_10s_23FPS_9x16-low.gif" data-mid="149457497" border="0" src="https://freight.cargo.site/w/360/i/ccf623ea99b70e1e254a79c03dc7f95f57e370250da3df98d25ed8fdbe35fb10/Web_Unfiltered_Challenge_Hamburguer_10s_23FPS_9x16-low.gif" /> Branded Content Eisenbahn promoted the return of Fábio Porchat to the stand up stages with the project Que Cerveja É Essa, Porchat? With one teaser, five episodes and a lot of fun, Eisenbahn was the main topic. To improve the standu up reach audience, we also invited the Porta Dos Fundos to make a sketche about our new release. <img width="360" height="640" width_o="360" height_o="640" data-src="https://freight.cargo.site/t/original/i/47cd1b424bdcd2f6e26776ed4d6501bd04fe164e842633bd1ebd259cef2fbc17/FTP---Gire-low.gif" data-mid="149665107" border="0" src="https://freight.cargo.site/w/360/i/47cd1b424bdcd2f6e26776ed4d6501bd04fe164e842633bd1ebd259cef2fbc17/FTP---Gire-low.gif" /> <img width="640" height="360" width_o="640" height_o="360" data-src="https://freight.cargo.site/t/original/i/abaf23c6dd044047253d8c607767bdaa6c0fb390870be7f04f73df4a756fcc9d/FTP---giro-low.gif" data-mid="149665124" border="0" src="https://freight.cargo.site/w/640/i/abaf23c6dd044047253d8c607767bdaa6c0fb390870be7f04f73df4a756fcc9d/FTP---giro-low.gif" /> &nbsp; Brand Activation In the year of its release, Eisenbhan Unfiltered was awarded a gold medal at the World Beer Award. A good reason to celebrate with our consumers. https://pedropaes.com.br/Brahma-Beer Tue, 29 May 2018 21:50:34 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Brahma-Beer BRAHMA BEER&nbsp;Forbbiden Number In Brazil homophobia is so engrained in its culture it even reflects in its most popular sport: soccer. Brahma beer entered the debate, triggering a huge movement against homophobia.&nbsp; <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/3bc571484ee17da464b5faba68dc42eeba025f15f564c7e2c73fd9ed0d2b68b1/FotosJogadores24_2.jpg" data-mid="118575769" border="0" src="https://freight.cargo.site/w/1000/i/3bc571484ee17da464b5faba68dc42eeba025f15f564c7e2c73fd9ed0d2b68b1/FotosJogadores24_2.jpg" /> <img width="1920" height="743" width_o="1920" height_o="743" data-src="https://freight.cargo.site/t/original/i/e120ff24e9dff57926dee4ae2134c5a37f0445b87abbcd4a15f136731b85f16c/EscalacaoBahia24.jpg" data-mid="118577016" border="0" src="https://freight.cargo.site/w/1000/i/e120ff24e9dff57926dee4ae2134c5a37f0445b87abbcd4a15f136731b85f16c/EscalacaoBahia24.jpg" /> <img width="2500" height="824" width_o="2500" height_o="824" data-src="https://freight.cargo.site/t/original/i/a86df6f8764c3b685861236472e2dee63d0242c5d9b000712c573b28b2c8dc10/Tweets24Times.jpg" data-mid="118567157" border="0" src="https://freight.cargo.site/w/1000/i/a86df6f8764c3b685861236472e2dee63d0242c5d9b000712c573b28b2c8dc10/Tweets24Times.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/f322b3470ed02babba8c1bbfcd15838cdd593fbf81c16249203f0c7a1d6f5e78/FotosJogadores24_5.jpg" data-mid="118575762" border="0" src="https://freight.cargo.site/w/1000/i/f322b3470ed02babba8c1bbfcd15838cdd593fbf81c16249203f0c7a1d6f5e78/FotosJogadores24_5.jpg" /> <img width="1500" height="844" width_o="1500" height_o="844" data-src="https://freight.cargo.site/t/original/i/99476779adf9366e60d02047fb2b5ee09dcd6c7e5b2034050ef44426f814f042/FotosJogadores24_3.jpg" data-mid="118575874" border="0" src="https://freight.cargo.site/w/1000/i/99476779adf9366e60d02047fb2b5ee09dcd6c7e5b2034050ef44426f814f042/FotosJogadores24_3.jpg" /> https://pedropaes.com.br/Nissan-Frontier-1 Tue, 29 May 2018 21:50:35 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Nissan-Frontier-1 NISSAN FRONTIER Cloud Hunter This new Nissan Frontier launch spot highlights to the concept "More than just strenght", reinforcing the idea that the brand doesn't just build super powerful vehicles. It also creates intelligent mobility technologies that help people achieve a better driving experience. &nbsp; <img width="1250" height="2592" width_o="1250" height_o="2592" data-src="https://freight.cargo.site/t/original/i/fab818868ac90e292e468fff35d921bbc4613b729d544673a01333f175e282dc/screens.jpg" data-mid="17239997" border="0" data-scale="91" src="https://freight.cargo.site/w/1000/i/fab818868ac90e292e468fff35d921bbc4613b729d544673a01333f175e282dc/screens.jpg" /> https://pedropaes.com.br/The-New-Color-Of-Recycling Sun, 05 Sep 2021 21:21:04 +0000 Pedro Paes Copywriter https://pedropaes.com.br/The-New-Color-Of-Recycling VIVO The&nbsp; New Color Of Recycling In order for us to recycle properly, there is a common color-code in the world to make it easier. As well&nbsp;as BLUE (paper), RED (plastic), YELLOW (metal) and GREEN (glass). The PURPLE is the color internationally used for e-waste an by coincidence&nbsp;is Vivo’s main color used in all communications all the time. So, we appropriated this color to launch The New Color Of Recycling in Brazil. Desing and art direction by www.eldercaldeira.com.&nbsp; <img width="2500" height="1831" width_o="2500" height_o="1831" data-src="https://freight.cargo.site/t/original/i/0ccc0d498a77840cfd9e4cdc157e39d70f6f25d3c03fd7675fb0c7301f73f3a4/lixeiras-3.gif" data-mid="118911461" border="0" src="https://freight.cargo.site/w/1000/i/0ccc0d498a77840cfd9e4cdc157e39d70f6f25d3c03fd7675fb0c7301f73f3a4/lixeiras-3.gif" /> About the new logo for Vivo’s Recycling Program: <img width="2500" height="2645" width_o="2500" height_o="2645" data-src="https://freight.cargo.site/t/original/i/5494fa5ee6203529e59a133c09440bb632d356f8572f875012b2fcf82bd06875/apresentacao-logo_pasta-2.gif" data-mid="118323682" border="0" src="https://freight.cargo.site/w/1000/i/5494fa5ee6203529e59a133c09440bb632d356f8572f875012b2fcf82bd06875/apresentacao-logo_pasta-2.gif" /> In this scenario, Vivo, the largest Brazil's telecom, has started a discussion about the importance of E-Waste recycling and the benefits for the environment. <img width="2500" height="1795" width_o="2500" height_o="1795" data-src="https://freight.cargo.site/t/original/i/e612c2f43db0c53c32ee5ffe6203762813536ba9173edfbc5f2cff73e56dd8b8/prints.jpg" data-mid="118323849" border="0" src="https://freight.cargo.site/w/1000/i/e612c2f43db0c53c32ee5ffe6203762813536ba9173edfbc5f2cff73e56dd8b8/prints.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/54accc9a0eba0d7470e2c147c939935d7f600ae49997787996e482818e9fe937/outdoor2.jpg" data-mid="119411430" border="0" src="https://freight.cargo.site/w/1000/i/54accc9a0eba0d7470e2c147c939935d7f600ae49997787996e482818e9fe937/outdoor2.jpg" /> <img width="2500" height="1668" width_o="2500" height_o="1668" data-src="https://freight.cargo.site/t/original/i/e45e731b09ed9835016d2b587563aa4774b45e0202fd0d1217f1e716a914a773/outdoor.jpg" data-mid="119411469" border="0" src="https://freight.cargo.site/w/1000/i/e45e731b09ed9835016d2b587563aa4774b45e0202fd0d1217f1e716a914a773/outdoor.jpg" /> Now you can find it in more than 1,000 Vivo stores in Brazil, which have also been transformed into collection points for e-waste recycling. <img width="2500" height="1700" width_o="2500" height_o="1700" data-src="https://freight.cargo.site/t/original/i/633c1b2afdd682cfed1a9d90d7e8effa0f485da25723d89c4fa27a2130ae56a7/mapa.gif" data-mid="118323686" border="0" src="https://freight.cargo.site/w/1000/i/633c1b2afdd682cfed1a9d90d7e8effa0f485da25723d89c4fa27a2130ae56a7/mapa.gif" /> https://pedropaes.com.br/Brastemp-Shareding-Edition Tue, 29 May 2018 21:50:36 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Brastemp-Shareding-Edition BRASTEMP&nbsp;Shareding Edition In order to promote awareness about the equal division of household chores among men and women, Brastemp is extending the debate to its product line, by launching a fictitious washing machine dubbed "Brastemp Shareding Edition."&nbsp; With english subtitles: https://pedropaes.com.br/Brastemp-Kitchens Wed, 22 Sep 2021 23:55:40 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Brastemp-Kitchens BRASTEMP KITCHENS &nbsp; Who said that a well-equipped kitchen, full of technology and design is something for a professional cook?&nbsp;We launched the campaign “The perfect kitchen for imperfect chefs” to show that the complete Brastemp kitchen is for everyone. https://pedropaes.com.br/Gatorade-World-Cup Sat, 04 Sep 2021 23:58:43 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Gatorade-World-Cup GATORADE&nbsp; Fifa World Cup 2018 As official sponsor of the 2018 FIFA World Cup, Gatorade had a very difficult job: to bring back the self-esteem of Brazilians fans after the tragic 7x1 defeat against Germany. With this objective we launched the campaign “There are things that only sweat can erase”. For the social media we create the&nbsp;Gatorade Intensive Force(G.I.F): It looks like GIF, but it's training. &nbsp;&nbsp; https://pedropaes.com.br/Beer-Turnstile Tue, 29 May 2018 21:50:37 +0000 Pedro Paes Copywriter https://pedropaes.com.br/Beer-Turnstile ANTARCTICA BEER The Beer Turnstile Carnival in Rio de Janeiro is one of the world’s largest public celebrations, featuring nearly 2 million costumed party goers, an extravagant parade, and of course, lots of alcohol consumption. The creatives behind Ambev’s Antarctica Beer saw an opportunity, and installed custom turnstiles during the event that allow people to “pay” with an empty beer can.&nbsp; <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/f5d7955d70b0885869959cabba16f22d0695506fe0d10a40ecfc0cf701d6be72/Antarctica---Beer-Turnstile-high-2.gif" data-mid="118097259" border="0" src="https://freight.cargo.site/w/739/i/f5d7955d70b0885869959cabba16f22d0695506fe0d10a40ecfc0cf701d6be72/Antarctica---Beer-Turnstile-high-2.gif" /> <img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/2e385d2a3cb9e22a6c1158749e31e6e05166089317e62601d4283423d19d6534/Antarctica---Beer-Turnstile-high-3.gif" data-mid="118097300" border="0" src="https://freight.cargo.site/w/739/i/2e385d2a3cb9e22a6c1158749e31e6e05166089317e62601d4283423d19d6534/Antarctica---Beer-Turnstile-high-3.gif" /> https://pedropaes.com.br/VIVO-4-5G Sun, 05 Sep 2021 00:09:11 +0000 Pedro Paes Copywriter https://pedropaes.com.br/VIVO-4-5G Vivo 4.5G Family Mobile Plans Work created to Vivo Telecom with the concept: Family is who you make plans with.