GATORADE  Fifa World Cup 2018

As official sponsor of the 2018 FIFA World Cup, Gatorade had a very difficult job: to bring back the self-esteem of Brazilians fans after the tragic 7x1 defeat against Germany. With this objective we launched the campaign “There are things that only sweat can erase”.

For the social media we create the Gatorade Intensive Force(G.I.F): It looks like GIF, but it's training.