ANTARCTICA BEER The Beer Turnstile
Carnival in Rio de Janeiro is one of the world’s largest public celebrations, featuring nearly 2 million costumed party goers, an extravagant parade, and of course, lots of alcohol consumption. The creatives behind Ambev’s Antarctica Beer saw an opportunity, and installed custom turnstiles during the event that allow people to “pay” with an empty beer can.
Carnival in Rio de Janeiro is one of the world’s largest public celebrations, featuring nearly 2 million costumed party goers, an extravagant parade, and of course, lots of alcohol consumption. The creatives behind Ambev’s Antarctica Beer saw an opportunity, and installed custom turnstiles during the event that allow people to “pay” with an empty beer can.
